Feel free to contact me for comments within my areas of expertise.

Publications aimed at general public

(based on my film, interviews, presentations or articles)

Gurova O. (2020) В мире растет значимость эко-повестки. Российская индустрия с опозданием, но начинает опозновать важность sustainability (Translation of the title: The significance of sustainability grows in the world. Russian fashion industry has started to recognize it after delay),

Gurova O. (2017) Как государство поддерживает модную индустрию в Финляндии (Translation of the title: How the state supports fashion industry in Finland),

Simm F. (2017) Dressed to kill …the environment, TheProspektMagazine,

Gurova O., Morozova D. (2016) Interview with Hanna Riiheläinen, co-founder of R/H, (Translated from English into Russian)

Gurova O., Morozova D. (2016) Interview with Julia Männistö, founder and designer of, (Translated from English into Russian).

Gurova O. (2016) В чем особенность патриотического феномена в моде? (Translation of the title: What does patriotism in fashion mean?), 

Gurova O., Morozova D. (2016) Interview with Samu-Jussi Koski, founder and creative director of Samuji, (Translated from English into Russian).

Gurova O. (2016) Как развивается устойчивая мода в скандинавских странах? (Translation of the title: How sustainable fashion evolves in Scandinavia), 24.06.2016, 

Heikkinen J. (2015) Kallio houkuttelee luovia yrittäjiä, Tieteestä & taiteesta, November 10 2015, (in Finnish).

Neyaskin G. (2013) “Когда я надеваю шубу, все знают, что я – русская” (Translation of the title: “When I wear a fur coat, everyone knows I’m Russian”), ru, April 2 2013, (in Russian)

Abrahams M. (2006) Red stars and brasThe Guardian, Tuesday, February 21 2006,

Audiovisual materials

Research-based film “Take It Slow! Sustainable Fashion for Local Community in Kallio, Helsinkitrailer  Public screenings: Arkadia International Book store, Kallio library (Helsinki, Finland, 5.02 and 22.03.2016); Cleaning day program (Kyoto, Japan, 28.05.2016).

Public lectures

Мода для страны (Translation of the title: Fashion for a nation). Lecture at the New Holland creative space. St. Petersburg. May 2018 (in Russian).

Please, take a look at videos on my Youtube channel.

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