Expertise

Feel free to contact me for comments within my areas of expertise.

Publications aimed at general public

(based on my film, interviews, presentations or articles)

Gurova O. (2020) В мире растет значимость эко-повестки. Российская индустрия с опозданием, но начинает опозновать важность sustainability (Translation of the title: The significance of sustainability grows in the world. Russian fashion industry has started to recognize it after delay), https://beinopen.institute/research/changes2020

Faaborg C. (2019) From Russia with love, Elle Denmark, http://mo.infomedia.dk/ShowArticle.aspx?Duid=e737b1e9&UrlID=6b1166c7-0e52-4fb3-bb32-3c88e33110fe&Link=

Gurova O. (2017) Как государство поддерживает модную индустрию в Финляндии (Translation of the title: How the state supports fashion industry in Finland), https://www.be-in.ru/blogs/39501-kak-gosudarstvo-podderzhivaet-modnuyu-industriyu-v-finlyandii/

Simm F. (2017) Dressed to kill …the environment, TheProspektMagazine, http://www.prospektmag.com/2017/01/dressed-kill-environment/

Gurova O., Morozova D. (2016) Interview with Hanna Riiheläinen, co-founder of R/H, http://www.be-in.ru/people/37705-hanna-riihelyajnen-soosnovatelnica-marki-rh/ (Translated from English into Russian)

Gurova O., Morozova D. (2016) Interview with Julia Männistö, founder and designer of mannisto.co, http://www.be-in.ru/people/37424-dzhuliya-myannistyo-osnovatel-marki-mannistoco/ (Translated from English into Russian).

Gurova O. (2016) В чем особенность патриотического феномена в моде? (Translation of the title: What does patriotism in fashion mean?), http://www.be-in.ru/ideas/37005-chto-takoe-patriotizm-v-mode/ 

Gurova O., Morozova D. (2016) Interview with Samu-Jussi Koski, founder and creative director of Samuji, http://www.be-in.ru/people/36981-samu-yussi-koski-osnovatel-i-kreativnyj-direktor-samuji/ (Translated from English into Russian).

Gurova O. (2016) Как развивается устойчивая мода в скандинавских странах? (Translation of the title: How sustainable fashion evolves in Scandinavia), 24.06.2016, http://www.be-in.ru/blogslist/36866-sustainable-fashion/ 

Heikkinen J. (2015) Kallio houkuttelee luovia yrittäjiä, Tieteestä & taiteesta, November 10 2015, http://tieteestajataiteesta.fi/kallio-houkuttelee-luovia-yrittajia/ (in Finnish).

Neyaskin G. (2013) “Когда я надеваю шубу, все знают, что я – русская” (Translation of the title: “When I wear a fur coat, everyone knows I’m Russian”), ru, April 2 2013, https://slon.ru/russia/mekh_brendy_i_leopardovye_printy_kak_uznat_russkogo_migranta_v_evrope-926525.xhtml (in Russian)

Abrahams M. (2006) Red stars and brasThe Guardian, Tuesday, February 21 2006,

Audiovisual materials

Research-based film “Take It Slow! Sustainable Fashion for Local Community in Kallio, Helsinkitrailer  Public screenings: Arkadia International Book store, Kallio library (Helsinki, Finland, 5.02 and 22.03.2016); Cleaning day program (Kyoto, Japan, 28.05.2016).

Public lectures

Мода для страны (Translation of the title: Fashion for a nation). Lecture at the New Holland creative space. St. Petersburg. May 2018 (in Russian).

Roundtables

Please, take a look at videos on my Youtube channel.

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