Feel free to contact me for comments within my areas of expertise.

Publications aimed at general public

(based on my film, interviews, presentations or articles)

Gurova O. (2020) В мире растет значимость эко-повестки. Российская индустрия с опозданием, но начинает опозновать важность sustainability (Translation of the title: The significance of sustainability grows in the world. Russian fashion industry has started to recognize it after delay),

Faaborg C. (2019) From Russia with love, Elle Denmark,

Gurova O. (2017) Как государство поддерживает модную индустрию в Финляндии (Translation of the title: How the state supports fashion industry in Finland),

Simm F. (2017) Dressed to kill …the environment, TheProspektMagazine,

Gurova O., Morozova D. (2016) Interview with Hanna Riiheläinen, co-founder of R/H, (Translated from English into Russian)

Gurova O., Morozova D. (2016) Interview with Julia Männistö, founder and designer of, (Translated from English into Russian).

Gurova O. (2016) В чем особенность патриотического феномена в моде? (Translation of the title: What does patriotism in fashion mean?), 

Gurova O., Morozova D. (2016) Interview with Samu-Jussi Koski, founder and creative director of Samuji, (Translated from English into Russian).

Gurova O. (2016) Как развивается устойчивая мода в скандинавских странах? (Translation of the title: How sustainable fashion evolves in Scandinavia), 24.06.2016, 

Heikkinen J. (2015) Kallio houkuttelee luovia yrittäjiä, Tieteestä & taiteesta, November 10 2015, (in Finnish).

Neyaskin G. (2013) “Когда я надеваю шубу, все знают, что я – русская” (Translation of the title: “When I wear a fur coat, everyone knows I’m Russian”), ru, April 2 2013, (in Russian)

Abrahams M. (2006) Red stars and brasThe Guardian, Tuesday, February 21 2006,

Audiovisual materials

Research-based film “Take It Slow! Sustainable Fashion for Local Community in Kallio, Helsinkitrailer  Public screenings: Arkadia International Book store, Kallio library (Helsinki, Finland, 5.02 and 22.03.2016); Cleaning day program (Kyoto, Japan, 28.05.2016).

Public lectures

Мода для страны (Translation of the title: Fashion for a nation). Lecture at the New Holland creative space. St. Petersburg. May 2018 (in Russian).


Please, take a look at videos on my Youtube channel.

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